Wednesday 07/17/2019


NAE/NWAN RECOGNIZES SPIRIT MOTORCYCLES FOR BEING NAMED INNOVATIVE F&I DEPARTMENT IN 2018 POWER 50 BEST IN CLASS AWARDS

NAE/NWAN RECOGNIZES SPIRIT MOTORCYCLES FOR BEING NAMED INNOVATIVE F&I

DEPARTMENT IN 2018 POWER 50 BEST IN CLASS AWARDS

 

Cleveland, Ohio, July 10, 2019 – National Automotive Experts (NAE/NWAN) is honored to

recognize their dealer partner, Spirit Motorcycles San Jose, for being named Innovative F&I

Department in the 2018 Power 50 Best in Class Awards. The Awards honor dealerships for their

specialization in a particular area of dealership operations.

“We increased penetration in certain segments with Indian Motorcycle, Can-am Spyder and Certified

Pre-Owned, thanks to Warranty Forever®,“ said Marth Chirotarrab, President of Spirit Motorcycles.

“We see Warranty Forever® as a marketing tool that helps us to sell more units, as well increase

penetration in F&I with a priority maintenance package. It also helps us to maintain high margins on

the front end. Many times, we compete with dealers close by for the same model, but our lifetime

warranty makes the trick to win the sale and at a higher margin,” added Chirotarrab. “The support

from NAE and our agent is second to none. We have updated branding, and training to our staff is

constant.”

“The best defense is a good offense and there is no better offense than Warranty Forever®,” said

David Neuenschwander, President of NAE/NWAN. “The motorcycle Warranty Forever® program

helped Spirit Motorcycles San Jose achieve new levels of success. They credit Warranty Forever’s®

impact not only to the F&I department, but also to sales, service and overall dealership brand

identity. We are proud of our partnership with Martin and his team,” added Neuenschwander. “Spirit

Motorcycles exemplifies innovation and to be recognized as a best in class is no surprise. Motorcycle

Warranty Forever® is making a difference, but the true success comes from program buy-in and the

commitment that Martin has adopted. We are excited to play a small part in Spirit Motorcycles’

success.”

Spirit Motorcycles is the official dealer for Indian Motorcycle, Triumph, Aprilia, Moto Guzzi, Can-Am

Spyder and Royal Enfield! They are the foremost customer-oriented dealership serving San Jose, the

Bay Area and San Francisco. Their focus is to make your experience at their store the best in the

country. For more information, visit www.spiritmotorcycles.com.